Thinking
Where AI, product and design are actually changing.
Perspective · AIAre humans always in the loop?Approving every step feels safe but only slows the agent down. Decide which actions a person must own, and design the system around those.4 min read
Perspective · BrandRebrand strategy: what to keep, what to changeA rebrand for a new audience fails when it throws away what the existing customers trust. Decide what to keep before you design what is new.4 min read
Tools for better decisions
AI Opportunity Scorecard
Ten questions about one task. You see the verdict, the best mode and the human role straight away.
Run the scorecardAI Product Quality Canvas
Eight boxes that pin down what an AI feature should do, how it fails and how you will know it works.
Open the canvas