Thinking
Where AI, product and design are actually changing.
Perspective · AIAre humans always in the loop?Approving every step feels safe but only slows the agent down. Decide which actions a person must own, and design the system around those.4 min read
Perspective · ProductBuilding it is no longer the hard part.Production got cheaper. Attention did not. The question moved from whether you can build it to whether anyone will choose it.3 min read
Playbook · AIYour AI pilot worked. Why isn't it in production?A pilot proves the model can do the task. Production needs five things the pilot was allowed to skip.5 min read
Playbook · AIAI adoption: getting the whole company on boardMost people already use AI at work, each in their own way. Adoption starts when a team agrees on shared workflows and a shared idea of good.4 min read
Playbook · GrowthWhere go-to-market breaks for a good productWhen a good product doesn't sell, the product is rarely the cause. Go-to-market breaks at one of five points, and each one can be checked in a week.4 min read
Perspective · BrandRebrand strategy: what to keep, what to changeA rebrand for a new audience fails when it throws away what the existing customers trust. Decide what to keep before you design what is new.4 min read
Playbook · ProductTest the riskiest assumption first.AI makes a convincing prototype cheap. Aim it at the one assumption that would sink the product if it were wrong.4 min read
Tools for better decisions
AI Opportunity Scorecard
Ten questions about one task. You see the verdict, the best mode and the human role straight away.
Run the scorecardAI Product Quality Canvas
Eight boxes that pin down what an AI feature should do, how it fails and how you will know it works.
Open the canvas
Rather think it through with someone? Book a 30-minute intro call