Branding & StrategyDo people get what you do in five seconds?
For new brands and brands that no longer fit: a clear position, a distinctive identity and a system built to stay consistent across teams, channels and AI-assisted workflows.
From €600excl. VAT
01What you get
- 4-hour brand workshop and an in-depth brand strategy PDF
- Positioning tested against your audience and competitors
- Logo, typography and colour, with a brand manual (Figma)
- Verbal identity, messaging and tone of voice
- Design tokens, reusable components and templates
- Structured brand rules for human and AI-assisted workflows
- Approved examples and evaluation criteria for consistent outputs
- Brand website and rollout support
02How we get there
- Free consultation
- Brand workshop
- Strategy and positioning
- Visual and verbal directions
- Identity and system design
- Implementation, testing and rollout
We test the system on real outputs — from websites and campaigns to presentations and AI-assisted content — then refine the rules before handover.
03Brand system
From brand guidelines to a working system.
Traditional guidelines explain how a brand should look and sound. We also structure the brand so teams and AI tools can apply it more consistently — from tone of voice and visual rules to design tokens, components, approved assets and reusable instructions.
This is not one oversized master prompt. The system is modular, connected to real assets and tested on real outputs before handover.
- Strategy
- Rules
- Components
- Workflows
- Evaluated outputs
04Tech stack
- Brand design
- Figma · Illustrator · Photoshop
- Motion & 3D
- After Effects · Rive · Blender
- AI imagery & video
- Midjourney · Nano Banana · Higgsfield · Google Veo
- AI-ready brand systems
- Design tokens · Figma variables · structured brand context · agent instruction files · prompt libraries · evaluation frameworks
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Pricing
Start here
Brand Strategy Workshop
€600excl. VAT
- Prep call
- 4-hour workshop with founders or leadership
- In-depth brand strategy PDF: positioning, key messages and personality
Brand Positioning Sprint
€3,500excl. VAT
- Everything in the workshop
- Audience and competitor analysis
- Positioning and messaging
- Direction for the identity
Brand Identity
IndividualPriced to scope
- Positioning
- Brand identity
- Messaging
- Design system
The complete system
Agent-Ready Brand System
The whole brand, built to hold across teams, channels and AI-assisted work.
from €30,000excl. VAT, depending on scope
- Brand strategy, identity and messaging
- Design tokens, components and reusable templates
- Structured rules for AI-assisted creation
- Agent instructions and task-specific prompt patterns
- Approved examples and quality criteria
- Testing across agreed real-world workflows
- Governance, handover and team enablement
Not sure which fits?Book a consultation
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Related work
All projects
Financial ServicesHalaliEvolution, not revolution. A new identity built on existing trust.Branding / Campaign
SportsFK JablonecJablonec never falls far from the tree.Branding / Campaign / Website
AITalentiqaGiving AI superpowers to HR departments.Branding / Website / Product & Design
Real EstateNorthouseReal estate for multigenerational living.Branding / Website07
Questions
What does Branding & Strategy include?
Positioning, brand identity, messaging and design systems: we define what makes you different and build an identity that carries consistently across every touchpoint. Where relevant, we can also structure the system for AI-assisted workflows.
Can you make our brand usable by AI tools?
Yes. We can translate the strategy, voice and visual system into structured brand context, design tokens, component rules, reusable prompts and agent instruction files. Prompts are only one part of the system. We connect the instructions to approved assets and examples, test them on real tasks and define where human review is still required. The result is a practical brand system that teams and AI tools can apply more consistently.
Who is it for?
Companies launching a new brand, and established organisations whose brand no longer reflects who they are.
Can you refresh a brand without losing what people already trust?
Yes. A rebrand can be an evolution: we decide together what has to stay recognisable and what should change.
How does a project start?
It starts with a free 30-minute consultation: you tell us what your company needs and what is in the way, and we find out whether we are the right team for it. Scope and timing are agreed together after that, based on what the work needs.
How much does it cost?
The Brand Strategy Workshop is €600: a 4-hour workshop with an in-depth brand strategy PDF. A Brand Positioning Sprint is €3,500 and includes the workshop. A full brand identity is priced individually, once we know what the brand needs. Prices exclude VAT, and the first 30-minute consultation is free.
How does it relate to your other services?
A brand often leads into a website or product, designed in Design & Development, and into campaigns that help it grow.
Further thinkingRebrand strategy: what to keep, what to changePerspective