Thinking
Where AI, product and design are actually changing.
Playbook · GrowthWhere go-to-market breaks for a good productWhen a good product doesn't sell, the product is rarely the cause. Go-to-market breaks at one of five points, and each one can be checked in a week.4 min read
Perspective · BrandRebrand strategy: what to keep, what to changeA rebrand for a new audience fails when it throws away what the existing customers trust. Decide what to keep before you design what is new.4 min read
Tools for better decisions
AI Opportunity Scorecard
Ten questions about one task. You see the verdict, the best mode and the human role straight away.
Run the scorecardAI Product Quality Canvas
Eight boxes that pin down what an AI feature should do, how it fails and how you will know it works.
Open the canvas