AmassAI research for life sciences, with every claim traced to its source.

A laptop on a wooden desk showing the Amass homepage: “Amass consolidates your data. Every claim cited to source.”

At a glance

Design thinking: Show the working before asking anyone to believe it. The plan comes before the run, and a source sits on every claim.

Problem: An AI research answer can draw on many sources at once, and nobody could tell by eye where a claim came from.
Approach: Each area was explored more than one way on real screens, and the version people could scan and edit won.
Outcome: Five product areas reworked, from the first question to a cited, reusable output. Our colour changes were merged into the live website.

Role: Lucie on product design, working with Emil Cronval, Head of Go-to-Market, and CEO Henrik Jensen. On the website, supporting Niels Andersen.
What we designed: Product strategy
UX/UI design
AI product design
Prototyping
Website design
Platforms: Web app
Website

Four UX principles the whole product follows.

01Show the plan before it runsObjective, sources and steps are visible and editable while changes are still cheap.
02Ask only what changes the planOne question at a time, with a suggested default and a way to skip.
03Keep every claim next to its sourceEvidence is there at the moment a reader doubts a statement.
04Let evidence outlive the taskSources stay in the workspace, ready for the next project.

Three starting modes slowed people down, so home became one prompt.

Ask, Create and Upload each made sense, but people had to read and choose before they could type anything. One prompt with suggestions lets them start straight away.

An earlier new-task screen with three starting modes, Ask, Create and Upload, over colourful brush strokes. — Explored: three starts

The task-first home: “Hi, Petra. Which task can I help you solve?” above a single prompt with data context controls. — Chosen: one prompt

We tried a canvas, then chose a plan people can read.

An early experiment laid research out as answer nodes on a canvas. A plan has to be scanned and edited, so it moved beside the chat, in three sections that expand on demand.

An early Amass task: a single answer card about CRISPR industries on a dotted canvas, linked by a line to the next prompt. — Explored: node canvas

A later task: the chat on the left, and a plan on the right with output type, objective, data context and research steps. — Chosen: plan beside the chat

Confidential work · on request

The detailed product screens are shared on request.

They show confidential client work, so Lucie sends a private link to each request she approves.

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A scroll story: scattered evidence ends up on one shelf.

As you scroll, evidence scattered across teams and tools settles onto one shelf. Niels Andersen and the Amass team built the site; we supported them in its repository, reviewing colour and pacing on live previews.

The amass.tech home page: “Evidence is scattered across teams, tools and documents.” above a shelf of orange and grey books.

Colour marks the evidence, and everything else stays neutral.

The content spines went warm orange, the headlines neutral and the core cards cream, so colour marks the evidence and nothing else. The change was merged into the live site.