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AutoOpatFinding the right car, made simple.

A laptop on a black leather cushion showing the AutoOpat homepage, with a car on a bridge and the vehicle search panel.

At a glance

Design thinking
Ask for the least before showing something useful. Two fields, and the button already says how many cars match.
Problem
Auto Opat’s inventory is huge. Search had to stay simple on a phone, and the budget and timeline were tight.
Approach
Four search panels were compared on how quickly each puts a matching car on screen, and the compact one won.
Outcome
The redesigned site is live, and Auto Opat’s sales director reports a 23% rise in website conversion.
Role
Lucie as design and project lead on the website, from the search panel to the project roadmap.
What we designed
  • Roadmapping
  • Conversion optimisation
  • UX/UI design
  • Website design
  • Design system
Platforms
  • Website
  • Mobile web
  • Car search
The Auto Opat homepage hero: a car on a bridge at dusk and the compact vehicle search with an orange button.

Four search panels, judged on how quickly they find the right car.

The full panels asked for four decisions before showing a single car. The compact ones asked for two and answered with a count of matches, which is already a result.

Search panel option: a white panel with brand, model, registration and mileage fields and a price slider.
Full panelFour fields and a price slider, before a single result.
Search panel option: a compact white panel with vehicle type and brand, and an orange button showing the number of cars.
Compact panelTwo fields, and the button shows the number of cars.

The decision

Brand and model are the only questions before the first result.

The compact direction won because it asks the least before showing something useful.

The orange button states how many cars match before the click. Registration, mileage and further filters wait in advanced search, linked directly from the panel.

On a phone, results come first and active filters stay in view.

The match count and sorting sit above the results. Active filters appear as removable tags, so people always see what is narrowing their search.

Three phones showing Auto Opat mobile search: a Škoda Superb Combi result, the filter sheet and a brand dropdown.

The gallery leads, with the finance options beside it.

Used cars are bought by eye, so the gallery opens the page. Leasing, financing and extended warranty are tagged at the top rather than buried below. Images were adjusted with AI in Photoshop.

A car detail page: Škoda Superb Combi with tags for operational leasing, financing and extended warranty, above a gallery.

One home for cars, service and leasing.

Auto Opat sells cars, services them and leases them. The homepage puts all three in tabs, so nobody has to guess which part of the business they need.

The Auto Opat homepage in Czech on violet, with the search hero, services and company in numbers, beside a car detail page.

What changed

+23%
website conversion rate
As reported by Auto Opat’s sales director

Thanks to Lucie our website conversion rate has increased by 23%. She completely redesigned our car reseller website, transforming it into a clean, modern, and highly user-friendly platform.

Robert OkrouhlickýSales Director, Autoopat

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