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Nij ClinicsBringing life to light.

Three phones on a pink plaster wall showing Nij Clinics mobile pages: the homepage, mission and an article on egg freezing.

At a glance

Design thinking
Nobody in a tender moment should have to dig for a price, so costs sit in the main menu.
Problem
Visitors to a fertility clinic often arrive anxious, and the site had to give them a plain answer quickly.
Approach
We started from the sitemap, with two ways in, by personal situation or by treatment, and a short main menu.
Outcome
The redesigned website is live, built on components the clinic can keep adding to.
Role
Lucie as design and project lead, working with Petra Roubíková, Marketing Project Manager at FutureLife, and the internal team.
What we designed
  • UX/UI design
  • Visual identity
  • Design system
  • Website design
Platforms
  • Clinic website
  • Mobile web
  • Component library

Treatments and costs, right in the main menu.

The Nij Clinics mega menu open over the homepage, listing fertility treatments, fertility preservation and costs.

The decision

Two ways in, because not everyone knows what to ask for.

“My Journey” opens with a list of personal situations, and the homepage cards start from “I am interested in”.

The treatments menu stays complete and direct for anyone who already knows the name of what they need.

A simple menu, backed by a detailed sitemap.

The patient portal and FAQs sit in a smaller secondary menu, which keeps the main menu short. Every page below is planned as a sequence of sections, from the hero down.

The Nij Clinics sitemap: a menu branching into my journey, treatments and services, donor bank and more, with sub-pages.

Flexible components the clinic can keep building on.

Situation cards, specialist profiles and whatever the clinic adds next are built from the same set of components, so a new page arrives already on brand.

Nij Clinics website components on a pink ground: how-it-works steps, fertility option cards and a specialist profile.

Gradients appear only where one section hands over to the next.

Blush and evening blue carry the warmth and the hope.

  • Evening Nest#293273
  • Powder Kiss#EFD6D7
  • First Blush#E58D8F
  • Milk Veil#F9FAFF
  • Baby Sky#ECF1FB

The homepage starts with the visitor’s question.

“Explore your fertility options” follows straight after the hero, with booking a consultation one step away. Services and treatments come further down.

The Nij Clinics homepage, “Care for your desire to have children”, next to a consultation booking page.
A scroll through the German Nij Clinics homepage, from a baby’s hand under “Wir erfüllen Ihren Kinderwunsch” to the news.

She took time to understand the clinic’s positioning in the Dutch healthcare market and delivered a website that is visually compelling and aligns with local user expectations.

Petra RoubíkováMarketing Project Manager, FutureLife

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