La-BohèmeConferences, events and travel with a touch of magic.

La-Bohème stationery on grey: a deep purple folder, envelope and card with gold speckles, coral cards and a letterhead.

At a glance

Design thinking: Show the experience before naming a single service, then prove the logistics will hold.

Problem: The brand had gone fifteen years unchanged. It had to become playful without losing the sophistication high-end travel depends on.
Approach: A brand workshop set the direction, and the website moves visitors from anticipation to discovery to reassurance.
Outcome: The identity is documented in two manuals and the website is live. The wider programme continues.

Role: Lucie as the only design and project lead, working directly with the client.
What we designed: Brand workshop
Logo design
Visual identity
Print
Brand manual
Website design
Platforms: Website
Stationery
Brand manual
Communication manual

la-boheme.co

A scroll through the La-Bohème home page, from evening footage of Prague to the services gallery, testimonials and footer.

The first screen shows an evening before it names a service.

Full-screen footage cuts between destinations and the people in them. One serif headline holds still over it, and there is one thing to do, “Explore experiences”.

The La-Bohème website hero: “We create unforgettable experiences & connection” over footage of a candlelit garden dinner.

The same hero headline over dusk footage of Prague’s rooftops and a church spire, with points of warm light on the overlay.

One service at a time, so none competes with the next.

Scrolling down moves the gallery sideways. Each card is one large photograph and one short line, a preview rather than a description.

The services section on purple, “We add magic to your travels & events”, with Tailor-made events and Groups & Incentives.

Further along the gallery: Leisure tours, a smiling woman in a sun hat, and Boutique travel, a couple on a terrace at sunset.

Dark sections carry the mood, and ivory ones carry the facts.

Specks of warm light recur on every dark section, so the magic is a detail you notice and never a claim. The figures sit in the ivory bands between them.

An ivory band with 42+ years of expertise, 2500+ events and tours organised and 15 countries, above the services section.

Serif statements on ivory joined by thin rules, among them “Fueled by deep local knowledge and doors only we can open”.

The decision

Runalto carries every headline, because this kind of travel is sold on taste.

It is a refined serif that feels timeless and new at once. Nunito Sans does the quiet work underneath.

Type specimen on deep purple: Runalto as the primary font and Nunito Sans as the secondary, with alphabets and numerals.

Classic serifs, with a modern edge.

Serifs give a company with decades behind it the weight it has earned. Gentle terminals and sharp edges keep it from looking dated, and the fan above the h adds the movement.

The la·bohème logotype in white on deep purple, with a layered fan symbol above the h and Czech annotations on its serifs.

A composed palette with a spark of gold.

Midnight Velvet and Vltava After Dark keep the brand composed. Gatsby Gold brings the glamour of the era, and Ballroom Ivory gives the layouts somewhere to rest.

Midnight Velvet#1D1322
Vltava After Dark#1F1736
Gatsby Gold#BE9C66
Ballroom Ivory#F7F6F5

After the feeling, the proof.

Footage makes people want it. It does not tell them the logistics will hold. So the lower half of the page hands over client logos, the company’s figures and what clients say about execution.