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LootbitStep into the Web3 AI social world of fun and finance.

Lootbit pitch deck slides laid out at an angle on grey: dark navy and white slides with purple icons, charts and the title.

At a glance

Design thinking
Every slide has to lead the investor to the next one.
Problem
Lootbit was raising capital with no brand book and no settled story, and the pitch deck had to do the convincing.
Approach
The narrative flow and the value proposition got as much work as the visuals, drawing on our own fundraising.
Outcome
Lootbit has a complete pitch deck, a visual language it did not have, and its story in a deliberate order.
Role
Lucie as design and project lead, shaping the investment narrative and the pitch deck.
What we designed
  • Positioning
  • Messaging
  • Visual identity
  • Pitch deck
Platforms
  • Pitch deck
  • Visual language
  • Icon set
Lootbit title slide: “Welcome to the Web3 AI social moneytainement platform” on navy, with parachuting loot-box icons.
The deck had no brand to borrow from, so it set its own look. Deep navy, neon lines, and loot boxes coming down on parachutes.

One slide puts betting alone next to betting together.

One side shows online betting as it is now, isolated and fragmented. The other shows the $LBIT way, which is social, shared and live.

Slide comparing the classic way of online betting, isolated and fragmented, with the $LBIT way: shared betting and community.

The growth model comes back round to the users.

Developers arrive through the portal and its SDK, hackathons bring in more, apps launch, and $LBIT users vote on them. The diagram then runs back to the start.

White slide “Application store growth loop”: an infinity diagram running from developer portal SDK to voting by $LBIT users.

Lucie brings a unique understanding of fundraising and knows exactly what investors are looking for. She doesn’t just design; she crafts a compelling narrative, ensuring that every key piece of information is presented clearly and effectively.

Alexandru VoicuDirector of Growth and Strategy, Newton

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