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TIDEWORKHaircare is bought dry and used wet.

AI-generated visual: a fine woven ash gridshell over a shallow water courtyard crossed by stone slabs, a dark woven funnel at its crown pouring a single thread into a limestone basin, and one continuous level shelf running round the inside at chest height carrying a row of white bottles, with the lattice above and below it open and lit.

At a glance

Design thinking
Sort the range by step, not by hair type, because self-diagnosis only makes a visitor guess.
Problem
Every property that decides whether a haircare product suits someone only exists once water is involved.
Approach
We planned the space as a wash day and built every zone backwards from one visitor action.
Outcome
A concept study drawn to a production pack: a dimensioned plan, a section and the questions a partner answers.
Role
Self-initiated by Flygen. TIDEWORK is an invented brand: there was no client, no commission, and nothing was built.
What we designed
  • Spatial concept
  • Zoned plan and visitor journey
  • Materials, lighting and finishes
  • Brand application
  • Digital touchpoint
  • Plan, section and build sequence
  • Production questions
Platforms
  • Pop-up space
  • Takeaway card
  • One web touchpoint

The problem, and the move

The plan is a wash day, not a shop.

Haircare is sold dry, sorted by product type, the one condition in which none of it behaves like itself. Shampoo is foam you cannot judge from a bottle; a mask is weight; a cream is slip.

So the water goes in the middle: a 9 000 mm gridshell over shallow water, a woven funnel dropping a film 1 480 mm into a limestone basin.

Sorted by step, because nobody knows their hair type.

Hair-type sorting asks a visitor to diagnose themselves, and most people guess — then blame the product. So the question at the door is what their hair does on day two, and twelve formulas read as three groups of four: 01 Wash, 02 Treat, 03 Hold. Samples sit open in stoneware dishes: a texture is only an argument if a hand can go into it.

Four unglazed stoneware dishes on an ash ledge marked 01, holding a gel, a cream, a paste and an oil, with a hand pressing into the cream.

Threshold, question, water, texture, dry-down, card.

A tanked tray of 12.0 × 9.6 m holding a circular plan — 115 m², assumed. Movement is on level stone 1.5 m wide.

  1. 01A/B · Threshold and question

    A 4 800 opening through the stone ring, no greeter

    • Dry stone deck 4.8 × 2.4 m, flush with the causeway
    • Dry ledge 2.4 × 0.5 m, the whole range in step order
    • Read from the pavement before stepping on water
    • Day two bench 1.8 × 0.7 m, three positions
    • Staff on the inside face, never the water side
  2. 02C · The basin

    The centre, under the funnel

    • Limestone basin Ø1 600, rim 820 mm, 250 mm wall
    • A 120 mm throat at 2 300 mm: a 1 480 mm fall
    • Level apron r800–1600, walk right round it
    • Seated approach, no apron under the rim
    • Courtyard water 40 mm deep, recirculated
  3. 03D/E · Texture and dry-down

    At the north, one causeway arm from the water

    • A 3 000 mm arc inside the stone ring
    • 24 dosed samples in open dishes at 1 050 mm
    • A second ledge face at 760 mm
    • 2.0 × 2.0 m stone deck, two chairs
    • Mirror 1 800 mm: 4000 K, CRI ≥ 95, 500 lux
    • Dry zones 3000 K, a 2700 K graze at the plaster
  4. 04F/G · Bench and back of house

    The last thing before the exit; plant on the west arm

    • Routine bench 1.8 × 0.8 m, writing at 1 000 mm
    • Back of house 1.8 × 2.4 m behind a door
    • 600 l buffer, 20 µm filter, UV, pump, heater
    • Four causeway arms 1 500 mm wide, all level
    • Stepping slabs 600 × 600 are an optional route
    • 1.5 m turning circles at the apron and the deck

A visitor who leaves with no card has not been helped.

The space produces one object: three products in order, in the visitor’s own hand, stamped 01/02/03 at the bench before payment. A code on the card returns the same three, the dose in millilitres, and a wash-frequency reminder they set themselves. No account, no email — dose and order are what nobody remembers at home.

Plan and section.

A visualisation proves a thing can be imagined; a drawing proves somebody has thought about building it. Both sheets are drawn by code in millimetres from the figures in this study — scripts/spatial/tidework.mjs. They are marked indicative and not for construction: nothing has been checked by an engineer and no venue surveyed. The cobalt numbers are the fourteen brand marks.

Dimensioned general arrangement plan: a 9 000 mm gridshell on a walkable 1 200 mm stone ring over a shallow water courtyard, with a Ø1 600 basin at the centre, four level causeway arms 1 500 mm wide, a threshold deck, a texture ledge, a dry-down deck and back of house, with a key, a north point, a scale bar and a brand-application panel.
01Sheet 01 · GA planGeneral arrangement, 12.0 × 9.6 m. A 9 000 mm gridshell over a shallow water courtyard, four level causeway arms 1 500 mm wide.
Section A–A through the gridshell: two crossing layers of ash laths rising 4 200 mm to a crown ring of Ø2 600, a woven funnel tapering to a 120 mm throat 2 300 mm above a limestone basin, courtyard water 40 mm deep, and the tray build-up of bearers, ply, board, tanking and water above the landlord’s slab.
02Sheet 02 · Section A–ASection A–A. The three lath band spacings are the step system; the 1 200 mm stone ring is cladding over a steel shoe ring beam.

The decision

A bottle cannot stand in a dome, so it lies down.

The first version had the product standing in the tubes, and it was wrong: a tube bored on the shell’s own normal is near-vertical at the crown and near-horizontal at the springing, over 40 mm of water. So it lies on its side, neck inward, in a turned ash insert cut to that tube’s angle with its cradle cut level, behind a 12 mm brass lip.

How it is assembled, and what it needs.

Bolted flat as a mat and pushed up to form, so a joiner can build it: seven days up, two to strike, assumed. Every service figure is for an engineer to size.

  1. 01The shell

    Steam-bent ash, no steel in the canopy

    • Laths 60 × 20 in two crossing layers
    • M8 through-bolted at every crossing
    • Set out in three bands: 450 / 360 / 270 c/c
    • Bolted flat as a mat, then pushed to form
    • Bent-ply crown ring Ø2 600 fixed last
    • A tube earns a bottle only within 45° of horizontal
    • Mouth between 900 and 1 700 above the causeway
    • The rest stay empty and lit, not a shop fixture
    • One insert per tube may be the costly versionOpen
  2. 02The foot and the tray

    Where the load goes; six layers, 190 mm above the slab

    • 160 × 160 ring beam on sixteen galvanised shoes
    • The 1 200 mm stone ring is walkable cladding
    • 47 × 100 bearers at 400 c/c, shimmed level
    • 18 mm WBP ply and 6 mm cement board
    • Two-coat tanking, 150 mm upstand, 40 mm water
    • A tanked fallback caps the day at 50–60 washes
  3. 03The funnel

    The one specialist piece

    • Waxed hemp woven over 6 mm stainless mesh
    • Hung from the crown ring, not from the roof
    • 15 mm feed up a rib to a weir ring
    • Water runs the inner face as a film
  4. 04The basin

    Four pieces, because one does not fit a lift

    • Four limestone segments, 250 mm wall
    • On a steel ring frame spreading to the bearers
    • 50 mm weir slot overflows to the courtyard
    • Skated in before the shell closes over it
  5. 05Power, water and waste

    About 9 kW, assumed; recirculating, not run to waste

    • 16 A: filtration pump, UV and water heater
    • 16 A lighting; 16 A dryers, diffusers, till
    • RCD protection throughout, it is a wet space
    • 2 600 l total; 15 mm in, 40 mm waste, pumped sump
    • 600 l buffer, 20 µm filter, UV, 38 °C mix
    • One till line; no screens in the courtyard
    • Open water raises humidity: a venue question
  6. 06Transport and trades

    Eleven cases, about 4.2 t. Flygen has none in house

    • Laths flat-pack: three bundles at 2.4 m
    • Basin in four segments, heaviest 220 kg
    • One 7.5 t truck, 18 t with the stone
    • Timber fabricator, stonemason, tanking warranty
    • M&E for filtration, UV and the pumped sump
    • Longest item 2.4 m: fits a 1 000 kg goods lift
    • Electrician, plumber, tower access for the crown
    • Whether hands-on hair service needs a licensed tradeOpen
    • Fallback: the visitor washes their own hair

The loading and water questions

The water is the load, not the timber.

The shell is light: about 600 kg of ash over sixteen shoes, 0.35 kN per shoe, and water and stone average 0.74 kN/m² over the tray. Locally it is 6.0 kN/m² under the basin, a tonne on two square metres. All three assumed, none verified.

It also assumes mains water and waste within 6 m of the centre; the fallback is a tanked rig, 100 l fresh, 100 l grey.

The identity, by the layer it lives in.

Marks 1 to 14, numbered as they are on the sheets. Nothing is printed onto a surface that could have held it structurally, and nothing the water touches is marked at all.

  1. 01Geometry and material

    Survives every photograph; cobalt is the only colour

    • 1 · Lath grid in three bands: 450, 360, 270 c/c
    • One band per step. The structure is the sort.
    • 3 · Pockets: one circle at 120, 180, 240, 360
    • 4 · An 18 mm cobalt line in the basalt channel
    • 5 · Stoneware dishes, one profile, unmarked
    • 10 · Touch: honed limestone rim, 25 mm arris
    • Dish 280 g, towel 380 gsm, stamp 180 g, cold
  2. 02Type, light and the frame

    Raking light, a wet thumb; the mirror is a brand spec

    • 2 · Step numerals, 60 mm cap height
    • Sandblasted 1.5 mm into solid ash, never printed
    • 8 · Mirror plane at 4000 K, CRI ≥ 95
    • 13 · One frame: eye at 1 600 on the north arm
    • Drawn on sheet 02 with its two frame edges
  3. 03Conduct and sound

    The one layer a competitor cannot photograph

    • 7/11 · Staff inside the bench, or behind it
    • Never on the visitor’s side of the water
    • They ask what it does on day two. No pitch.
    • Waxed cotton apron, no badge, no printed mark
    • 12 · Only the film: target NR 35, no music
  4. 04The object and the compromise

    Marks 6, 9 and 14, and the one applied element

    • 6 · Routine card, letterpress-blind on 600 gsm
    • Numbered 01/02/03 by steel stamp, in their hand
    • 9 · A 4 800 opening, deck flush with the street
    • Ash nosing at 1 050, oiled, never lacquered
    • 14 · Nothing marked below 820 mm
    • Threshold wayfinding is printed dibond, not routedOpen
    • Routing 4.8 m of ash costs more than the zone

An open mark is where the rule above was broken, on purpose, for cost.

The questions a partner answers, written down rather than assumed away.

Each of these could change the drawings, so each goes to a fabricator, an M&E engineer and the venue.

  1. D01

    A recirculating film falling 1 480 mm makes aerosol. Who signs that off?

    Context
    About 2 600 litres recirculate through a buffer, a filter and a UV unit, in a space people stand in all day.
    Decision
    Open. A Legionella risk assessment by a competent person, under the relevant approved code of practice, before any build.
    Why
    UV and filtration are our proposal, not an approval.
  2. D02

    Is an exposed timber canopy acceptable in a mall or a hall?

    Context
    Roughly 600 kg of exposed ash at 4.2 m, with a woven cone Ø2 600 under the venue’s sprinkler heads.
    Options
    • Untreated ash, if the venue accepts it
    • Intumescent treatment to a surface-spread class
    Decision
    Open. Surface spread, sprinkler obstruction and escape all go to the venue’s fire officer.
    Why
    The funnel is the obstruction, not the lattice; the north arm is drawn as a second escape route.
  3. D03

    Does a water courtyard pass an access review?

    Context
    The level stone causeway is 1 500 mm wide with no steps, and the still water is a 40 mm unprotected edge.
    Options
    • Causeway and apron as drawn, with a contrast kerb
    • A dry route that avoids the courtyard entirely
    Decision
    The causeway is design intent, not a sign-off. A proper access review is needed against local requirements.
    Why
    Stepping stones over water would have failed; they are an optional second route.

Next project

ANHYDRAThe formula has no water in it. Neither does the room.

ANHYDRA case study cover